Modes of Entry into Foreign Markets


Cost: $100

This 0.5 credit hour course introduces students to the different possible methods of entering foreign markets and evaluates these in terms of different products and services. It also describes ways in which foreign market partners can be identified and evaluated.

Course Objectives:

  1. Describe different possible methods of foreign market entry
  2. Evaluate different modes of foreign market entry for their chosen product/service
  3. Describe ways in which foreign market partners can be identified and evaluated
  4. Describe international pricing strategies  

Credit Hours

Success in this 0.5 credit hour course is based on the expectation that students will spend a minimum of 22.5 hours over the length of the course for course related activities. 

Grading Scale: Badge/No Badge

Evaluation: 100% completion of badge criteria


Masud Chand, Ph.D.

Masud Chand

Dr. Chand completed his MBA and Ph.D. in International Business from Simon Fraser University in Vancouver, Canada. He teaches or has taught courses in International Business, International Management, Business Ethics, or Organizational Behavior. He has consulted with multinationals in the aerospace industry in regards to their international operations.
Courses: International Business, International Management, Business Ethics and Organizational Behavior.
Research: Published in Journal of Business Ethics, International Business Review, Asia Pacific Business Review, Advances in International Management, Thunderbird International Business Review, Journal of African Business, Journal of Enterprising Communities,  and The Business Review, Cambridge, and the Journal of Trust Research.


CRN Course # Term
17345 IB 301 BD Fall 2021