This 0.5 credit hour course introduces students to the different possible methods of entering foreign markets and evaluates these in terms of different products and services. It also describes ways in which foreign market partners can be identified and evaluated.
- Describe different possible methods of foreign market entry
- Evaluate different modes of foreign market entry for their chosen product/service
- Describe ways in which foreign market partners can be identified and evaluated
- Describe international pricing strategies
Success in this 0.5 credit hour course is based on the expectation that students will spend a minimum of 22.5 hours over the length of the course for course related activities.
Grading Scale: Badge/No Badge
Evaluation: 100% completion of badge criteria